Melissa's Wardrobe  

How she got started?

• Sharmadean is the founder of WAH nails. WAH nails is an innovative beauty brand, where nail art is as creative and outlandish as you chose.

• She has always been interested in beauty and style and she was previously a stylist and brand consultant.

• In 2008, she got her idea from the frustration at explaining what nail design she wanted at salons, and the end result was never what she truly wanted.

• She was also spurred on by the financial crash in 2008, under the realisation that she didn't have concrete job security like a more well-established stylist would have. Her own business would allow her financial independence.

• She started WAH nails as a fanzine in 2006, then eventually opened a salon on Kingsland Road, East London in 2009.

• She educated herself on nails and nail art, and did everything she could to stay afloat whilst the business was created.

• With a loan from a friend she started her business. Her research with people from her community showed her business was possible.

✩ 'trying to raise money for your business is a full time job.

✩ 'I don't want anyone to make the same mistakes that I'm making or made.

✩ 'Don't just focus on money. I spent time building a brand value and a fan base.'

♡ She has received an MBE for the contribution she's made to the beauty industry.

♡She has a lot of self-belief and confidence and that shows in her business decisions.

♡ She is conscious about helping other women get into business with her WAH power lunches.

♡ She supports other female businesswomen and ensures women are a major part of her business.

♡ She's built her business from scratch and changed the way we look at nail art.

♡ She's a working mum whose remained true to her values and built a fantastic brand how she intended to and refused to be lead by others. 

♡ She has received an MBE for the contribution she's made to the beauty industry.

♡ She has a lot of self-belief and confidence and that shows in her business decisions.

♡ She is conscious about helping other women get into business with her WAH power lunches.

♡She supports other female businesswomen and ensures women are a major part of her business.

♡ She's built her business from scratch and changed the way we look at nail art.

♡ She's a working mum whose remained true to her values and built a fantastic brand how she intended to, and refused to be lead by others.

♡ She's not afraid to admit failure; with recent Topshop concession closing down. However she's moved on to bigger and better things.

♡ She now has a flagship experiential salon in Soho, Central London, that has attracted heaps of praise for being innovative; mixing fashion, tech, beauty and culture, the customer gets the best experience possible

♡ She is now collaborating with Missguided.com, the online fashion retailers.